Table of contents
- Fast facts
- What Yelp’s restaurant data says about scale
- Revenue, profit, and ad mix
- Review quality, trust, and moderation
- Top 100 restaurant lists and geographic reach
- Yelp products that matter to restaurants
- What the 2020 through 2022 restaurant-opening data shows
- How to read these numbers without overreaching
Yelp’s restaurant statistics show a platform that is still large, still active, and still deeply tied to restaurant discovery, reservations, and reputation management. The most useful way to read the numbers is not as one giant scorecard, but as several overlapping signals: consumer engagement, advertising volume, moderation pressure, and restaurant product adoption (Yelp Fast Facts; Yelp 2025 results press release; Yelp 2025 Trust & Safety Report).
Fast facts
- 485K paying advertising locations in Q1 2026, showing the size of Yelp’s monetized business base (Yelp Fast Facts).
- $361M in Q1 2026 net revenue and $18M in Q1 2026 net income (Yelp Fast Facts).
- 28M average monthly app unique devices in 2025, which gives a sense of continuing consumer usage (Yelp Fast Facts).
- 330M cumulative reviews as of Dec. 31, 2025, indicating the scale of the review corpus people search through (Yelp Fast Facts).
- $1.46B in 2025 net revenue, $146M in 2025 net income, and $369M in 2025 adjusted EBITDA (Yelp 2025 results press release).
- 22M new reviews contributed in 2025, which helps explain why Yelp’s moderation systems stay busy (Yelp 2025 results press release).
- 70% of 2025 reviews were recommended by Yelp’s software, while 17% were not recommended, 11% were removed by User Operations, and 2% were self-removed (Yelp 2025 Trust & Safety Report).
Yelp restaurant statistics at a glance
| Metric | Latest figure | Source label |
|---|---|---|
| Paying advertising locations | 485K in Q1 2026 | Yelp Fast Facts |
| Q1 2026 net revenue | $361M | Yelp Fast Facts |
| Q1 2026 net income | $18M | Yelp Fast Facts |
| Average monthly app unique devices | 28M in 2025 | Yelp Fast Facts |
| Cumulative reviews | 330M as of Dec. 31, 2025 | Yelp Fast Facts |
| 2025 net revenue | $1.46B | Yelp 2025 results press release |
| 2025 net income | $146M | Yelp 2025 results press release |
| 2025 adjusted EBITDA | $369M | Yelp 2025 results press release |
| New reviews in 2025 | 22M | Yelp 2025 results press release |
| 2025 software-recommended reviews | 70% | Yelp 2025 Trust & Safety Report |
| 2025 not recommended reviews | 17% | Yelp 2025 Trust & Safety Report |
| 2025 removed by User Operations | 11% | Yelp 2025 Trust & Safety Report |
| 2025 self-removed reviews | 2% | Yelp 2025 Trust & Safety Report |
What Yelp’s restaurant data says about scale
The first thing Yelp’s restaurant statistics make clear is that the platform still operates at a very large scale. With 485K paying advertising locations in Q1 2026 and 28M average monthly app unique devices in 2025, Yelp is not just a legacy review site sitting on old traffic. It is still serving a sizable mix of consumers and business customers at the same time (Yelp Fast Facts).
That scale matters because restaurant discovery is rarely a one-step behavior. People look up places, compare ratings, read reviews, check photos, and then decide whether to book, order, or visit. A platform with 330M cumulative reviews as of Dec. 31, 2025 has enough depth to support that kind of comparison behavior across many restaurant categories and local markets (Yelp Fast Facts).
The 22M new reviews contributed in 2025 also show that the review corpus is still growing quickly. That is important because older review platforms can become stale if new contributions slow down. Yelp’s figures suggest the opposite: the data set remains active enough to refresh discovery signals and create new moderation work at the same time (Yelp 2025 results press release).
Revenue, profit, and ad mix
Yelp’s financial data gives another angle on restaurant statistics: not how users behave, but how the platform monetizes restaurant demand. The company reported $1.46B in 2025 net revenue, up from $1.41B in 2024, while 2025 net income reached $146M versus $133M in 2024 (Yelp 2025 results press release; Yelp 2024 Shareholder Letter). That is a modest but clear increase across both top and bottom lines.
The business mix also shows why restaurants remain central. Services advertising revenue hit a record $948M in 2025, up from $879M in 2024, while Restaurants, Retail & Other advertising revenue was $444M in 2025 compared with $470M in 2024 (Yelp 2025 results press release; Yelp 2024 Shareholder Letter). The Services category is larger, but the restaurant-linked category is still a substantial part of the business.
A compact comparison makes the direction easier to see:
| Category | 2024 | 2025 | Source label |
|---|---|---|---|
| Net revenue | $1.41B | $1.46B | Yelp 2024 Shareholder Letter; Yelp 2025 results press release |
| Net income | $133M | $146M | Yelp 2024 Shareholder Letter; Yelp 2025 results press release |
| Adjusted EBITDA | $358M | $369M | Yelp 2024 Shareholder Letter; Yelp 2025 results press release |
| Services advertising revenue | $879M | $948M | Yelp 2024 Shareholder Letter; Yelp 2025 results press release |
| Restaurants, Retail & Other advertising revenue | $470M | $444M | Yelp 2024 Shareholder Letter; Yelp 2025 results press release |
One thing this table does not show, but the source text makes clear, is that monetization can grow even when some activity metrics move the other way. In 2025, total paying advertising locations decreased 3%, ad clicks decreased 7%, and average cost per click increased 10% (Yelp 2025 results press release). That combination suggests a business where pricing, mix, and efficiency matter as much as raw volume.
Review quality, trust, and moderation
Restaurant statistics on Yelp are not just about how many reviews exist. They are also about how much effort it takes to keep the review layer credible. The 2025 Trust & Safety Report provides the clearest picture of that workload.
Yelp says 70% of reviews contributed in 2025 were recommended by its software. That leaves 30% split across 17% not recommended, 11% removed by User Operations, and 2% self-removed by reviewers (Yelp 2025 Trust & Safety Report). Those percentages matter because they show how much of the review stream needs filtering before it becomes useful public data.
A few of the enforcement totals are especially notable:
- Yelp shut down over 1M policy-violating user accounts in 2025 (Yelp 2025 Trust & Safety Report).
- That account-closure total was up 138% from 2024 (Yelp 2025 Trust & Safety Report).
- Yelp filtered out nearly 500K suspected AI-generated reviews in 2025 (Yelp 2025 Trust & Safety Report).
- Yelp removed more than 889,800 fake phone support accounts in 2025 (Yelp 2025 Trust & Safety Report).
- Yelp rejected more than 50,700 potential new business pages in 2025, up 29% from 2024 (Yelp 2025 Trust & Safety Report).
- Yelp removed more than 1,340 business pages linked to deceitful lead generators in 2025 (Yelp 2025 Trust & Safety Report).
These numbers matter for restaurant readers because the usefulness of a restaurant review platform depends on the quality of the surrounding ecosystem. If fake business pages, manipulated reviews, or suspicious lead-generation pages rise, the value of consumer search falls. Yelp’s moderation numbers show that it is spending a lot of resources trying to keep that ecosystem usable (Yelp 2025 Trust & Safety Report).
Top 100 restaurant lists and geographic reach
Yelp’s Top 100 restaurant lists are not the same thing as its broader review database, but they help show how the platform surfaces standout restaurants at a national level. The 2026 Top 100 Places to Eat spans 34 states, and since 2014 Yelp’s Top 100 restaurant lists have recognized almost 1,000 establishments in over 400 cities (Yelp 2026 Top 100 press release). That is a broad footprint for a curated restaurant ranking format.
The recent top-ranked restaurants show how localized the recognition can be:
- Ci Siamo in New York City was Yelp’s No. 1 restaurant for 2026 (Yelp 2026 Top 100 press release).
- Holbox in Los Angeles was No. 1 in 2025 and had 1,000-plus 5-star reviews on Yelp (Yelp 2025 Top 100 press release).
- Tumerico in Tucson was No. 1 in 2024 (Yelp 2024 Top 100 press release).
- Broken Mouth in Los Angeles was No. 1 in 2023 and had a 5-star rating and more than 1,300 reviews (Yelp 2023 Top 100 press release).
A simple summary of the list geography also helps:
| Year | Top 100 coverage | No. 1 restaurant | Source label |
|---|---|---|---|
| 2026 | 34 states | Ci Siamo, New York City | Yelp 2026 Top 100 press release |
| 2024 | 23 states | Tumerico, Tucson | Yelp 2024 Top 100 press release |
| 2023 | not stated in the provided stats | Broken Mouth, Los Angeles | Yelp 2023 Top 100 press release |
The 2024 list also gives a sense of depth inside the ranking itself. Cocina Madrigal had more than 4,100 Yelp reviews in the 2024 Top 100 list, while EDOBOY in Orlando accommodates only 8 people (Yelp 2024 Top 100 press release). That contrast shows how the list can include both high-volume, high-awareness restaurants and tiny, hard-to-book places.
Yelp products that matter to restaurants
The statistics also point to Yelp as more than a review site. It is a product stack for restaurant operators. Yelp Host has answered more than 190,000 calls since its Q3 2025 rollout and handles thousands of reservations for restaurant customers per month (Yelp 2025 10-K). That makes the product relevant not just to consumer discovery, but also to front-of-house operations.
Yelp Guest Manager is described as a subscription-based suite for restaurants, nightlife, and certain other venues, and it includes online reservations, waitlist management, and seating and server rotation management tools (Yelp 2025 10-K). That matters because it pushes Yelp into a more operational role. Instead of merely sending diners to restaurants, the platform can help manage what happens once diners show up.
The food ordering and delivery side also remains important. Yelp added hundreds of thousands of new restaurants for food ordering and delivery through its preferred DoorDash partnership in 2025, and Yelp says DoorDash is its largest transaction integration by volume and revenue for food pickup and delivery (Yelp 2025 10-K). For restaurant owners, that means Yelp’s value proposition extends across discovery, reservation handling, and order flow.
What the 2020 through 2022 restaurant-opening data shows
The restaurant statistics in Yelp’s economic reports are older than the 2024 through 2026 figures above, but they help anchor the market context. They show how restaurant and food business formation behaved during and after the worst of the pandemic shock.
In Q4 2020, restaurant and food business owners opened 18,207 locations, down only 4% year over year. Full-year 2020 restaurant and food openings were down 16% versus 2019 (Yelp Economic Average 2020/2021 report). Those numbers suggest meaningful resilience, even during disruption.
Then the pace improved. Restaurant and food new business openings totaled 74,616 in 2021, up 10% from 2020 (Yelp Economic Average Q4 2021 report). That rebound matters because Yelp’s restaurant ecosystem depends on a steady influx of new locations and new owners.
The 2022 reports add a different kind of signal, one tied more to consumer behavior and price pressure than pure opening counts. In Q1 2022, 43% of restaurant searches using Yelp’s dollar filter were for $$$ and $$$$ restaurants (Yelp Economic Average Q1 2022 report). That suggests active interest in higher-priced dining segments.
By Q2 2022, inflation was showing up in restaurant behavior in several ways:
- Consumers experienced inflation most at more casual restaurants, up 38% versus Q2 2021 (Yelp Economic Average Q2 2022 report).
- Food businesses saw inflation mentions up 36% versus Q2 2021 (Yelp Economic Average Q2 2022 report).
- The average time between booking a restaurant reservation and the reservation date rose in Birmingham, Jacksonville, Grand Rapids, Lancaster, High Point, Austin, and Nashville (Yelp Economic Average Q2 2022 report).
- The median wait time for Yelp Waitlist restaurants was longer than the prior year (Yelp Economic Average Q2 2022 report).
That cluster of figures suggests a restaurant market where both pricing pressure and demand pressure were visible at the same time. Higher prices, longer waits, and rising reservation lead times can all coexist when consumer demand stays strong enough.
How to read these numbers without overreaching
Yelp’s restaurant statistics are useful, but they should be read with care. A large review count does not automatically mean every restaurant trend is represented perfectly. A rise in software recommendations does not tell you exactly why a specific review was promoted or filtered. And a strong revenue year does not necessarily mean every restaurant-facing product is growing at the same rate (Yelp Fast Facts; Yelp 2025 Trust & Safety Report; Yelp 2025 results press release).
The strongest takeaway is more specific. Yelp’s restaurant layer is still large enough to matter, active enough to keep generating millions of reviews, and operational enough to influence reservations, ordering, and local discovery. For restaurant owners, that means Yelp is still a platform worth tracking closely. For diners, it means the site’s scale and moderation systems are part of what shapes the experience of finding where to eat.